NEWS: Hillary Clinton -- It's Official ... I'm Running for President

Hillary Clinton thinks the second time's a charm, because she's in the race to become the second President Clinton.

Hillary personally made the announcement in a campaign ad, which clearly is targeting the middle class and taking aim at people at the high end of the financial spectrum. She makes the announcement at 1:34 in a video.

Hillary's campaign chairman announced her candidacy minutes before the video was released.  Chairman John D. Podesta emailed campaign donors saying, "I wanted to make sure you heard it first from me – it’s official: Hillary’s running for President."

This time it's going to be different.  She's softening her image to become more voter-friendly and her focus is in the middle, as in class.  She tweeted, "Everyday Americans need a champion, and I want to be that champion."

President Obama stopped just short of endorsing her, saying she was a great Sect'y of State, good friend and worthy of becoming President.